The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
CityGolf USA - Logo Design
Sharing a recent logo project for CityGolf USA, an indoor golf experience looking for an identity that felt elevated and established while still approachable.
The direction explores a custom signature-style wordmark with subtle golf references built directly into the lettering.
The goal was to create something distinctive and immediately recognizable, elevated and aspirational, while still feeling approachable to a broad range of golfers.
Really enjoyed developing this one and seeing the identity come to life across different applications.
Check I out! CityGolf
Logo Design · Logo Suite · Secondary Mark · Brand Applications
Gorgeus
Thank you!
The signature-style wordmark was a great choice for this, Sydelle. It feels premium without becoming too formal, and seeing it across the golf balls, apparel and interior signage really sells the identity as a complete brand system.
Thank you! I really wanted the identity to feel elevated while still approachable, so I’m glad that came through across!
Looks amazing 🙌
Thanks so much!
The signature wordmark gives it that premium feel without making it too formal.
Thank you! That was exactly the balance I was going for.
Love it 🩵
Thank you!
Great work
Thanks!
the wordmark on the golf balls tho
The wordmark logo is very creative, especially the way the golf stick is built into the letter Y. Great job!
Thank you!
This is nice
Thank you!
Hiding golf references directly in the letterforms is the right call. It rewards attention without hitting you over the head with it.
Thank you! That was exactly my intention, glad it came through.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
What if a salvage company's brand looked like it belonged in a stamp album, not a treasure map?
Introducing BALEEN — marine salvage & shipwreck archaeology, built on vintage natural-history stamp DNA. Every object recovered, catalogued, provenanced.
Website here
Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
Nice design language. Can you spare a minute giving me some advice for my logo design philosophy? Do I need some changes.
This project was an instant yes!
I got to work with the dreamiest new brand and photography to translate into a more editorial Shopify experience for a beauty subscription brand. Even better, the new site helped increase subscriptions and hit the brand's goal after launch. ✨ Check it out.
So cool!
