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CityGolf USA - Logo Design
Sharing a recent logo project for CityGolf USA, an indoor golf experience looking for an identity that felt elevated and established while still approachable.
The direction explores a custom signature-style wordmark with subtle golf references built directly into the lettering.
The goal was to create something distinctive and immediately recognizable, elevated and aspirational, while still feeling approachable to a broad range of golfers.
Really enjoyed developing this one and seeing the identity come to life across different applications.
Check I out! CityGolf
Logo Design · Logo Suite · Secondary Mark · Brand Applications
Gorgeus
Thank you!
The signature-style wordmark was a great choice for this, Sydelle. It feels premium without becoming too formal, and seeing it across the golf balls, apparel and interior signage really sells the identity as a complete brand system.
Thank you! I really wanted the identity to feel elevated while still approachable, so I’m glad that came through across!
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