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Pulse Athletics... Branding & App design✨
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One brand, three different directions.
Sharing some of the logo exploration for Ordinal Partners.
Visually appealing 🔥
Another set of mockups for Bakedwell
Forest green and mustard with the two bakers in flat illustration is a warm, confident pairing, and the cards read clearly. Contrarian take: the illustrated pair is the strongest asset here, stronger than the wordmark. If I owned BakedWell, I would put those two on the bag and the window and let the logo go smaller.
🌸 A little more calm, a little less noise.
Meet Inner Bloom — a hypnosis app concept designed to help people sleep better, reduce stress, and feel more confident.
For this project, I explored a softer visual direction with dreamy pink and lilac tones, frosted glass, and floral imagery to create a calming experience that feels warm and personal.
Great concept with soft colors ❤️🎉
