CityGolf Strategic Logo Design - Final 50% Balance

CityGolf USA is an indoor golf experience looking for a logo that could feel elevated and established while still being approachable to a broad range of golfers.

The goal was to move away from overly literal or traditional golf branding and create something distinctive, polished, and immediately recognizable. Readability was an important consideration, while references to the sport needed to feel subtle rather than overly illustrative.

This direction centers around a custom script-style wordmark with golf-inspired details integrated directly into the lettering. The extended stroke of the “y” forms a golf club, creating a recognizable connection to the sport without relying on a separate golf icon.

Alongside the primary wordmark, I developed alternate logo configurations and a compact CG monogram to give the logo system flexibility across different applications, from signage and scorecards to golf balls, apparel, and smaller branded touchpoints.

The concept develops into a refined and versatile logo suite that brings together the heritage and sophistication associated with golf with a more contemporary, welcoming feel.

Scope: Logo Design · Logo Suite · Secondary Mark · Logo Assets