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A look back at some of my B2B campaign work for American Express Global Business Travel, created during my time at Ledger Bennett.
From digital experiences to customer communications, the focus was on making complex information clear, engaging and visually consistent.
Proud to have contributed to the wider campaign, which picked up two Bronze awards at the 2023 B2B Marketing Awards.
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Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
Some meals are about the food. Others are about the people around the table. At Helen’s Place, you get the best of both.
Rooted in the rich culinary traditions of the Mediterranean and Italy, guests enjoy the warm and welcoming ambiance of eating good food with family and friends.
Great food brings you in. The experience is what keeps you coming back.
There’s no place, like Helen’s Place. 🌿
Check it out.
Beautiful work!
Explaining "unlimited development" in 30 seconds is harder than it sounds.
That was the brief from figue.ai: a subscription where startups get a dev team without hiring one. Great product, but abstract. So I skipped the buzzwords and showed what it actually feels like: you ask, it gets built, you ask again.
Every interface in the video is rebuilt from scratch, so the product feels real instead of mocked up.
Really enjoyed this one! If you're launching something that's hard to explain, that's exactly the kind of project I love.
TOP!!