Project Showcase: Brand Identity Design for Burger Lover 🍔🎨

As a designer working with small businesses, I recently led the visual identity design for Burger Lover, a fast-casual restaurant looking to establish a distinct, memorable presence in a competitive market.

My focus was on translating the brand’s core personality into a clean, cohesive visual system that bridges the gap between digital marketing and physical packaging.

Key Design Deliverables

Logo & Visual Identity: Crafted a modern, scale able mark built for high legibility on everything from app icons to storefront signage.

Packaging & Touch points: Designed branded takeout boxes, custom burger wraps, and sticker seals engineered to create an elevated unboxing experience.

Color Palette & Typography: Paired appetite-stimulating primary tones with strong display typography to establish instant visual recognition.

Social & Marketing Assets: Developed structured templates to ensure consistent visual hierarchy across digital channels.

I’d love to get feedback from fellow designers! How do you feel about the packaging layout and visual balance? Any insights on the typographic hierarchy would be greatly appreciated.

Sick 🔥

I'm doing some A/B testing on a hero and would like some extra eyes and thoughts. Please and thanks. 🙏🏾

I like the warmth and flow of option 2.