Crypto exchange blink | Brand, Website and Product

When all crypto brands keep doing it the same way, we went the other way with blink.

Trading nowadays isn't something niche you do in your basement anymore. It's becoming part of many people's daily life.

Like with running people want to identify with a lifestyle behind their activities. Most crypto brands loose potential users by staying too niche.

With blink we wanted to fill that gap and create a brand and product that makes trading accessible for everyone interested.

Through this approach we were able to help blink raise over $1.7 million in their seed funding round.

Instead of using the same design language that 90% of crypto projects use we decided to tap into a design language that is humane. From the brand itself, to the website and down to the trading exchange.

It's a mix between techy and lifestyle, between minimalistic and highly detailed, between non-chalant and right in your face.

Creative Direction by me Visual Identity by Eva Landaluce Development by Edo Lunardi

Check out the live site: https://www.blink.trade/

If your team plans to raise the bar as well, let's have a chat: https://calendly.com/seb-astian/discovery-call