For these Aurelia and Vantrel studies, I developed two complete 12-slide business presentations. Aurelia builds toward a staged launch authorization. Vantrel builds toward a defined pilot.
Each BEFORE/AFTER pair keeps the same message and illustrative data, making the design changes easier to judge. The downloadable PowerPoint includes editable text, tables and charts.
These are self-initiated fictional projects developed with AI assistance and checked for content consistency, chart data and final rendering.
Looking at the AFTER slides, what would you simplify further to make the decision clearer?
A detail behind the redesign: Aurelia keeps the $60,000 total while separating $35,000 for the initial release from $25,000 held for readiness review. That condition appears in the funding table and closing decision. I have expanded the case notes and added a text reading copy...
How do you make a construction brand feel consistent from a business card to a building site?
Brixon’s identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.
I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.
The connecting decision: keep the geometry and layout structure consistent while the logo details, messages, and application previews change within the animated panels.
My contribution covered brand design, graphic design, and motion design.
What draws your attention first: the wordmark, the lime palette, or the rotating symbol?
See the full Brixon case study. If you’re shaping a construction or development brand, I’m available for brand identity and motion projects.