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Director of the visual campaign of Netflix's podcast 'Nada Que Ver'. I was in charge of design, animation and editing of the weekly social media posts, as well as the editing and visual elements of the video episodes.
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MODUS Build - Brand Identity & Web Design
Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design.
The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery.
The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy.
I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design.
For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture.
#branding #logodesign #webdesign
Great brand design Alexandar wooden style is so premium🔥🔥
A little packaging design appreciation 🌞
UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
I’m still working on the full case study, but I wanted to share a little peek at the process!
More to come ✨
Gorgeous color story and tactile packaging! Beautiful work, Anita!
Honey should taste like somewhere 🍯
Spent the past week designing BEELINE, a single-apiary honey brand built on one idea: every jar comes from a specific place and time, so the packaging should show it.
No hexagons, no cartoon bees, no wooden crates. Just one thin line, the flight path of a bee from hive to flower, drawn short and direct for acacia, long and tangled for buckwheat. Four varieties, four colors, four routes. 🐝
Sometimes the most honest thing a jar can say is where it’s been.
Love the storytelling behind this packaging. Turning each bee’s flight path into a visual identity is such a clever touch.