Salah Medical Weight Loss is a medical clinic specializing in physician-supervised, sustainable w...Salah Medical Weight Loss is a medical clinic specializing in physician-supervised, sustainable w...
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Salah Medical Weight Loss is a medical clinic specializing in physician-supervised, sustainable weight loss and long-term health management.
Challenge
Communicating a complex, medically driven approach to weight loss while standing apart from generic wellness clinics.
Strategy
Create a clear and credible visual system that translates medical care, lifestyle guidance, and long-term follow-up into trust and clarity.
Identity
A bold-to-light wordmark reflects the patient journey. A secondary shield symbol with a downward arrow represents health protection and controlled weight loss.
Outcome
Stronger medical credibility, clearer communication of services, and increased patient confidence across digital platforms.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
I'm Alia, founder of Slick Prjct , my small brand strategy and design studio based in Brussels. I've been doing this for 10+ years, both in-house and freelancers side.
I've spent the last few years mostly on Upwork, so starting a profile here from zero feels a bit... strange? In a good way :)
So how is it here?
What do you wish someone had told you in your first month?
Created this custom 3D icon set for 3D Walkabout.
The icons are built around a cube-based system, with subtle variations to clearly represent different services while keeping a cohesive brand identity.