Check it out (https://contra.com/p/FWYoreAO-wordmark-design-for-melt-ground-smash-burger)Check it out (https://contra.com/p/FWYoreAO-wordmark-design-for-melt-ground-smash-burger)
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The dripping melt effect on the wordmark is so on-the-nose in the best way, it reads as cheese before you even parse the letters. Overlaying it right on the product shot is the detail that makes this identity stick in your memory.
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.
A few days ago I posted a small motion teaser. Now the whole thing is live on my profile: 12 pages designed in Figma, a design system, and a homepage I built in HTML, CSS and JS with every interaction working.
12 pages in Figma plus a design system, then hand coding the homepage with every interaction working is a great way to show the concept holds up, Sofiia. Nice to see the teaser turn into the full project.