Check it out (https://contra.com/p/FWYoreAO-wordmark-design-for-melt-ground-smash-burger)Check it out (https://contra.com/p/FWYoreAO-wordmark-design-for-melt-ground-smash-burger)
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Timothy's avatar
The dripping melt effect on the wordmark is so on-the-nose in the best way, it reads as cheese before you even parse the letters. Overlaying it right on the product shot is the detail that makes this identity stick in your memory.
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