Wordmark Design for Melt Ground Smash Burger

Portfolio project

Logo design for Melt Ground - A restaurant who wanted a wordmark that exemplified their signature smash burger. After a thorough style exploration, we landed on this hand-drawn, 'smashed' serif lettering with a unique monogram "M" that melts together at the base. The lettering is a mix of sharp points and rounded inkwells to blend the playful nature of melting cheese with a mature typographic mark.