Purr & Pour Café 🐈☕ Purr & Pour is a playful branding concept for a cat-themed café, created aro...Purr & Pour Café 🐈☕ Purr & Pour is a playful branding concept for a cat-themed café, created aro...
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Purr & Pour Café 🐈☕
Purr & Pour is a playful branding concept for a cat-themed café, created around the idea of bringing together two things that make people ridiculously happy — coffee and cats.
For Purr & Pour, I developed a warm and playful visual language designed to feel welcoming, quirky, and a little bit whimsical.
The project explored how illustration can extend beyond a single artwork and become a complete brand experience — from the visual identity and illustrated elements to packaging, menus, social media creatives, and other customer touchpoints.
I wanted the brand to feel like a place where you could grab a coffee, hang out with cats, and forget about everything else for a little while. 🐾
The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.