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Growth is not linear.
The idea of growth has been on my mind a lot lately. We tend to think that it’s always an uphill climb, one accomplishment after another but in reality it’s not always the case. Something derails you, throws you off balance or maybe you realise what you were aiming for wasn’t really the goal.
Sometimes life requires us to take a couple steps back before taking a leap forward.
Thanks!
Yep, that's absolutely right, and I totally agree with your philosophy.
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MORROW | Brand Identity & Art Direction
MORROW is a self-directed homeware brand concept built around a slower approach to living. Thoughtful objects, natural materials and a sense of permanence, brought together through a brand designed to feel as considered as the pieces it represents.
The visual direction combines deep greens, warm browns and soft ivory, balancing rustic character with understated luxury. The goal was to create an identity that feels collected rather than overly polished, with a quiet sense of permanence running through every detail.
From the visual identity to the overall art direction, I developed the branding from start to finish, building a cohesive visual world around the idea of slow-made living.
MORROW. Design made to stay.
Love this concept May! MORROW - slower approach to living with thoughtful objects and natural materials. The name itself feels calm and permanent. Brand identity looks so considered and minimal, perfectly matching the homeware philosophy. Beautiful art direction!
Putting a set of eyes on a logo👀 doesn't give it personality or make it a mascot.
Give it some attitude, a bit of weirdness, something people actually remember. That's what I try to do when I build a brand around a mascot.
Here's some of my work from last month 👇
the innovation in your work is so inspiring, you can tell how much care you pour into the artistic visions.
This is another completed Branding made for Origena. Most garden brands go one of two ways: sterile big-box retail, or hand-lettered cottagecore. Origena sits between them. The name comes from origin the belief that growing things is less about buying a plant and more about understanding where it came from and what it needs next.
The symbol is the whole idea compressed: a sprout reaching up, a seed curled below, and the horizon line of soil between them. It works as a standalone mark, an oversized graphic device on apparel and tote bags, and a cropping element across signage.
Looks amazing!
