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Data is useless if you can't read it. 📊
GA4 is great for analysts, but terrible for CEOs.
I don't just fix data; I visualize it. I build custom Looker Studio dashboards that blend data from Facebook Ads, Google Ads, and GA4 into one simple view.
Stop logging into 5 different tools. Get one dashboard that tells the truth.
#DataViz #LookerStudio #Analytics
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most dashboards fail before they are even built.
Not because of bad charts.
Not because of wrong formulas.
Because the data underneath is structurally broken.
Here’s what I see often in small businesses:
• Dates stored as text
• Multiple columns for the same metric
• Inconsistent naming (Revenue / Sales / Total Sales)
• Manual copy-paste every week
• No clear data flow
Then they ask:
“Why doesn’t this dashboard update properly?”
A dashboard is just a mirror.
If the data structure is messy, the reflection will be distorted.
Before I build any report, I focus on 3 things:
Standardized column logic
Single source of truth
Repeatable data flow (no manual dependency)
Clean structure → Reliable metrics → Better decisions.
If your reporting feels fragile, the issue usually isn’t Excel.
It’s the foundation.
Completely agree. Dashboards amplify whatever foundation they sit on — messy data → misleading clarity. Standardization and single source of truth are massively underrated.
Project Title:
Sales Performance Dashboard Using Power BI
Description Example:
Designed an interactive Power BI dashboard to track sales performance, revenue trends and monthly KPIs. Automated data transformation using Power Query and built dynamic Excel models for reporting accuracy.
Tools Used:
• Microsoft Excel
• Power Query
• Power BI
Datara - a production-ready B2B SaaS dashboard in @Framer
Built with real product structure and scalable design system.
Don’t design from scratch.
Build from a system.
love the visual hierarchy ..smooth work
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