Good coffee, no rush is the whole brand in four words and that deep blue on the croissant shots looks good enough to eat. Coffee branding usually goes warm and earthy so this cool palette really stands out on a shelf.
That cobalt blue against the croissant is such a good pairing, it makes the whole thing feel calm instead of loud. Was "no rush" the brief from day one, or did the tone find you along the way?
Thank you! It actually found me along the way. Once the visual direction started coming together, “Good coffee. No rush.” just felt like the most natural expression of the whole brand. ☕️💙