Exploring imagination through texture, typography and skincare. ✨

For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.

Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.

These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.

A small study in how texture can become communication. 💧

#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding

Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?

Introducing LUCE, a fresh chapter in four generations of fine jewelry.

Earthy greens, expressive typography, and thoughtful packaging bring warmth and personality to a brand rooted in heritage.

I worked with LUCE across brand strategy, visual identity, packaging experience, and full Shopify website design and development, bringing every detail into one cohesive world.

Check it out ✨

NEAT