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A complete visual identity concept created for a fictional boutique hotel brand. The project includes an original logo, secondary logo lockup, color palette, typography system, and branded hotel stationery and guest materials, all presented as one cohesive luxury hospitality identity.
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Creatives on Contra have earned over $150M and we are just getting started
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VERDÉA — Apricot Preserve | Brand Identity & Packaging Design
VERDÉA is a conceptual premium orchard preserve brand created around the idea of natural ingredients, small-batch production, and timeless craftsmanship.
I developed the visual identity and packaging system for VERDÉA’s Apricot Preserve, focusing on an elegant, organic aesthetic with a warm and sophisticated character.
Scope of work:
• Brand identity
• Logo design
• Packaging & label design
• Product illustration
• Brand layout system
• Product mockups
The visual direction combines a muted botanical palette, refined typography, hand-drawn apricot illustrations, and subtle natural elements to create a premium yet approachable shelf presence.
Brand DesignGraphic DesignAdobe IllustratorAdobe InDesignAdobe PhotoshoplabeldesignpackagingdesignbrandidentityLogo Design
Such a clean and amazing design! Great job on this beautiful work. 😍
This one never made it across the finish line, but it’s still one of my favorite identity concepts I’ve worked on.
I created this direction for Susie’s, building the mark around a custom script wordmark and a simple cherry illustration that gave the brand a little personality without losing its polish. The final client direction went somewhere else, which is just part of the process, but I’ve always loved how this one came together.
Not every good idea gets chosen. Some are still worth sharing.
love the detail! it feels perfect paired with the typeface you selected.
I turn a single image into a visual story.
Starting with one fashion photograph, I explore unexpected ways to push the creative further — transforming the same image through woven paper, painted textures, puzzle pieces, and mixed-media treatments.
My work combines AI imagery, creative direction, and experimental design to create campaign visuals that feel distinctive, editorial, and made to stop the scroll.
One image. Multiple creative directions. Endless possibilities.
