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VERDÉA — Apricot Preserve | Brand Identity & Packaging Design
VERDÉA is a conceptual premium orchard preserve brand created around the idea of natural ingredients, small-batch production, and timeless craftsmanship.
I developed the visual identity and packaging system for VERDÉA’s Apricot Preserve, focusing on an elegant, organic aesthetic with a warm and sophisticated character.
Scope of work:
• Brand identity
• Logo design
• Packaging & label design
• Product illustration
• Brand layout system
• Product mockups
The visual direction combines a muted botanical palette, refined typography, hand-drawn apricot illustrations, and subtle natural elements to create a premium yet approachable shelf presence.
Brand DesignGraphic DesignAdobe IllustratorAdobe InDesignAdobe PhotoshoplabeldesignpackagingdesignbrandidentityLogo Design
Such a clean and amazing design! Great job on this beautiful work. 😍
Thanks..
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