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This one never made it across the finish line, but it’s still one of my favorite identity concepts I’ve worked on.
I created this direction for Susie’s, building the mark around a custom script wordmark and a simple cherry illustration that gave the brand a little personality without losing its polish. The final client direction went somewhere else, which is just part of the process, but I’ve always loved how this one came together.
Not every good idea gets chosen. Some are still worth sharing.
love the detail! it feels perfect paired with the typeface you selected.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Cats. That is the pitch, really.
This one brings together Rive, Singular.LIVE and overlays.uno to make a YouTube channel alert that is genuinely fun to mess about with. Multiple cat breeds, swappable colour schemes for the cats and the background, adjustable fonts and stroke weights, and animations with a bit of personality.
Everything is editable in real time from the control dashboard, so you can match it to your channel in about a minute and then spend twenty more picking which cat you like best.
cats. sold.