Working on a fun branding challenge for a gelato brand. Could use some of your judgment. So which...Working on a fun branding challenge for a gelato brand. Could use some of your judgment. So which...
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Working on a fun branding challenge for a gelato brand. Could use some of your judgment. So which one would you go for?

31 voted

79%

Uppercase

8 voted

21%

Lowercase

39 votes

Closed

Tanaka's avatar
uppercase is easier to read at first glance
Reda's avatar
Yeah I'm starting to see flaws now that I posted it
Sekinat's avatar
The uppercase 💯
Reda's avatar
Yeaah it's clearly winning
Celia's avatar
Uppercase grabs your attention more!
Tahir's avatar
Uppercase has more visibility here
Reda's avatar
True, it does look nice to the eye
Design's avatar
The uppercase 😍
Afnan 's avatar
Uppercase
Samuel's avatar
I would go with the uppercase version because the lowercase “r” may be difficult for some users to recognize at a glance. As designers, we should ensure that our logo designs are not only visually appealing but also clear and easy for users to understand.
Reda's avatar
Yeah yeah that's true. It's fundamental.
Abdul's avatar
webixus logo
Custom lettering for gelato brands always carries so much character! The playful fluidity in these logo explorations gives it such a warm, artisanal feel
Victrex's avatar
Uppercase
Emmanuel 's avatar
uppercase gives this feeling i can't quite explain
Reda's avatar
Interesting
Micheal's avatar
Upper case work better
It very easier to read
However lowercase have it unique with lol 😆
Daxesh's avatar
uppercase attracts better than lower case
Reda's avatar
Yup, it looks balanced.
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