The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.
FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.
Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.
It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.
It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN.
It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.
It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
beautifully done!
thank you 🫶
Beautiful work ❤️
thank you 😊
Excellent !!😊
Glad to hear that 🙌
It turns so nicely, well done, Althea!
Building a full ceramics brand identity without being a potter yourself is a great example of what these tools unlock now. Did you feed FLORA real reference photos of glazes and textures, or did most of that moodboard come out of your prompts?
Mostly real references. I gave Flora photos of the materials and glazes, a 2D sketch of the vase's shape, and textures I made myself, then used those to generate the ceramic renders 😊
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?
To be honest, it's just a design exercise 😂 . For sure, I think everyone should try pottery at least once. For this project I generated the pieces just to test how the patterns would sit on a real form, so I could focus on the branding. A real version should be made by an...
Really well executed! 🔥
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Well done !
Nike × Champions League Ball Concept
An independent concept exploring what a Champions League ball could look like through Nike’s visual language.
The idea starts with a star containing a Swoosh in the negative space, then extends into a complete ball system using Nike’s existing panel construction.
Designed and animated with Spline, After Effects, and a custom 3D ball tool built for the project.
Unofficial concept. Not affiliated with Nike or UEFA.
This is very well thought of and creative
I’ve always liked products that solve a very specific problem instead of trying to do everything.
So for the Lovable Challenge, I picked a simple question that event-tent rental businesses hear all the time:
“Can I book a tent for my wedding?”
The problem is… a tent can’t really be booked until you know if the whole event will work.
How many guests?
How much usable space?
Tables? Dance floor? Bar? Stage?
Will the layout actually fit?
Can the crew set it up and pick it up on time?
Usually, the owner has to figure all of that out manually through messages, calls and calendar checking.
So I built TentFit — a spatial booking experience for event tent rentals.
The customer starts by planning the event, then maps out the space and everything they want inside it. TentFit checks the layout and highlights conflicts.
And instead of just saying “doesn’t fit,” it helps solve the problem:
Switch the tent. Move the layout. Remove an element.
Once everything works, TentFit checks the logistics and turns the final setup into a booking.
The goal was simple:
Make the customer’s decision easier, and make the owner’s job easier.
The flow is basically:
FIT → FEASIBLE → BOOKED
I had a lot of fun building the spatial planning part of this one.
X/Twitter post: https://x.com/brjanov/status/2105630218492731501?s=20
Built with @Lovable
#LovableChallenge #ProductDesign #UXDesign #NoCode #SaaS #WebDesign
Nice stuff!