EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help m...EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help m...
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Althea's avatar
Althea Nguyen
• Sep 4
EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.


FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.


Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.


It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.


It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN. 


It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.

It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.


That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
FigmaFLORAJitterBrand DesignBrand Strategy
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Nicolette's avatar
Nicolette .
• Sep 4
beautifully done!
Althea's avatar
Althea Nguyen
• Sep 4
thank you 🫶
Bella's avatar
Bella Brillantes
pro
• Sep 5
Beautiful work ❤️
Althea's avatar
Althea Nguyen
• Sep 5
thank you 😊
Lazeena's avatar
Lazeena Girach
• Sep 5
Excellent !!😊
Althea's avatar
Althea Nguyen
• Sep 5
Glad to hear that 🙌
Prem's avatar
Prem Shandilya
pro
• Sep 6
It turns so nicely, well done, Althea!
Maty's avatar
Maty Sandoval
max
• Sep 6
Building a full ceramics brand identity without being a potter yourself is a great example of what these tools unlock now. Did you feed FLORA real reference photos of glazes and textures, or did most of that moodboard come out of your prompts?
Althea's avatar
Althea Nguyen
• Sep 7
Mostly real references. I gave Flora photos of the materials and glazes, a 2D sketch of the vase's shape, and textures I made myself, then used those to generate the ceramic renders 😊
Diego's avatar
Diego Sánchez
• Sep 6
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?
Althea's avatar
Althea Nguyen
• Sep 7
To be honest, it's just a design exercise 😂 . For sure, I think everyone should try pottery at least once. For this project I generated the pieces just to test how the patterns would sit on a real form, so I could focus on the branding. A real version should be made by an...
DESH's avatar
DESH Group
• Sep 11
Really well executed! 🔥
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