Luxury skincare branding & product advertising design for GLEAM.
A clean, elegant visual identity combining warm neutrals, refined typography, soft lighting, and subtle gold accents to create a premium and sophisticated skincare aesthetic.
Branding • Packaging • Art Direction • Product Advertising
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.