What are the unwritten rules of good design? Like everything, the labels and stickers that hide on the undersides and insides of our products have been considerately designed, often following strict brand and system rules. I love systems, so typographic, grid-based design will always have a place in my heart. This is my small tribute to micrographics, each following the systems I've been seeing in the wild.

I'm a simple man: I see nice typo + microdesign = I press goat

My most recent packaging project: Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.

Very smart design!