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Minimalist wellness packaging design
This is a packaging concept I designed for a wellness brand, using minimalism as the core design strategy.
In the wellness space, packaging needs to feel calm, trustworthy, and premium. A minimalist approach helps reduce visual noise and lets the product’s purpose come through clearly.
Design focus
• Clean typographic hierarchy
• Soft, nature-inspired color palette
• Generous white space for balance
• Subtle graphic elements instead of heavy visuals
• Clear, benefit-led messaging
The goal was to create packaging that feels intentional, refined, and easy to trust at first glance.
#packagingdesign #branddesign #minimalbranding #wellnessdesign #productpackaging #visualidentity #creativedirection
let me know your thoughts
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
My most recent packaging project:
Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.
Very smart design!
What are the unwritten rules of good design?
Like everything, the labels and stickers that hide on the undersides and insides of our products have been considerately designed, often following strict brand and system rules.
I love systems, so typographic, grid-based design will always have a place in my heart. This is my small tribute to micrographics, each following the systems I've been seeing in the wild.
I'm a simple man: I see nice typo + microdesign = I press goat
What’s something you’ve designed just because you couldn’t help yourself?
I’ve been testing micrographics by designing care labels for my plants. I always leave instructions when I travel, so I turned it into a little design experiment.
Which direction would you push further?
35 voted
41%
51 voted
59%
86 votes
Closed
My goat, like it
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