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Commercial Cleaning Lead Generation Campaign
I managed and optimized Meta Ads campaigns for a commercial cleaning business with the goal of generating consistent, cost-effective leads from potential customers.
I handled the campaign setup, audience targeting, ad testing, lead generation strategy, and ongoing performance optimization. The campaigns were structured to reach relevant prospects and convert their interest into Facebook leads.
Results
30 leads generated at $9.55 per lead
$286.50 ad spend
Another campaign generated 12 leads at $9.55 per lead with $114.56 spent
Additional campaign results: 17 leads at $13.35 per lead
Reached 1,903 people with 3,011 impressions on one campaign
The campaign demonstrates my ability to build and optimize paid advertising campaigns with a focus on lead volume, cost efficiency, and generating real business opportunities.
My role: Lead Generation Specialist, Meta Ads Strategy, Campaign Setup, Audience Targeting, Ad Optimization & Performance Analysis.
The network for creativity
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The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users.
The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality.
What we did
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Social Media & Paid Media Strategy Tre Sorelle
I supported Tre Sorelle, a Saudi luxury fashion brand, with social media growth, paid media planning, audience research, competitor research, and organic community engagement.
What I worked on
Paid Media Strategy
Built a structured audience-testing approach for GCC markets.
Planned separate age-group ad sets to identify stronger audience segments.
Supported TikTok Traffic campaign setup, including targeting, placements, budget and creative configuration.
Reviewed creative performance signals such as views, engagement and play time to inform creative testing decisions.
Assessed Meta Business access and tracking requirements and identified issues preventing Instagram ad setup.
Audience & Competitor Research
Researched luxury, modest-fashion and abaya audiences across the GCC.
Analysed competitor positioning, content styles, visual presentation and engagement approaches.
Identified opportunities for Tre Sorelle to strengthen its organic presence and connect with more relevant audiences.
Organic Growth
Started strategic community engagement by researching relevant fashion audiences and conversations.
Engaged with relevant users through existing community conversations rather than relying on mass or artificial engagement.
Focused on building genuine awareness and identifying potential customers and advocates.
Tools
TikTok Ads Manager · Meta Business Suite · Shopify · Instagram · Canva · Google Sheets · Google Docs
Project focus
The overall objective was to create a more structured approach to brand visibility, audience growth, engagement, website traffic and future customer acquisition, while using research and performance data to guide decisions.
Great strategy work! 👏
just a little rebrand in process to match my portfolio as it finally comes together. don't mind me, y'all.
Looks really nice!