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EXACT — Creative Studio
A self-initiated brand identity project exploring how a strong visual system can make a creative brand feel professional, consistent, and memorable.
From the logo and typography to packaging, business cards, social media, and merchandise, every element was designed to work together as one brand.
**Brand Identity • Logo Design • Graphic Design • Typography • Packaging • Social Media**
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
Designing logotypes is one of the things I enjoy most about my job and one of the most rewarding.
This direction wasn't chosen by Soulty, a new Italian summer footwear brand.
We moved on to another proposal that worked better for them, and I agree with that choice.
But I still really like the work done here.
design of the day, how do you do this and where did you get inspiration from. 🔥❤️
