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How do you rebrand in a market where everyone says the same thing? 🧠
This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚
3 key design decisions:
1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.
2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.
3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant.
Would you have kept more from the original brand, or started fresh?
amazing work
thanks!
Makes me want to hit the beach 😍
Let's goooooo 🏖️
I love your choice of colour and mockups... Nice work
thank you!!
Very professional and creative work.
Thank you!
The way you honored the original label shape while elevating everything else is chef's kiss. That Vedrà color palette is stunning!
Thanks! The shape was very distinctive, so it felt like the right thing to highlight.
This is very unique, professional and clean
thanks!
Looks amazing! Such a smart rebrand!
Thank you! 🙌
Stylish!
thanks!
this is so beautiful!
thank you! 😍
This is really cool
thanks!
Looks good
Thanks Gregory!
nice
🫶
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