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How do you rebrand in a market where everyone says the same thing? đ§
This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es VedrĂ , the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. đ§
3 key design decisions:
1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.
2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.
3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant.
Would you have kept more from the original brand, or started fresh?
Makes me want to hit the beach đ
Let's goooooo đď¸
I love your choice of colour and mockups... Nice work
thank you!!
amazing work
thanks!
Very professional and creative work.
Thank you!
The way you honored the original label shape while elevating everything else is chef's kiss. That VedrĂ color palette is stunning!
Thanks! The shape was very distinctive, so it felt like the right thing to highlight.
⢠Mar 16
This is very unique, professional and clean
thanks!
Looks amazing! Such a smart rebrand!
Thank you! đ
Stylish!
thanks!
this is so beautiful!
thank you! đ
This is really cool
thanks!
Looks good
Thanks Gregory!
nice
đŤś
⢠Mar 17
well done
thanks!
This is beautiful đĽ
thank you! đ
Attractive @Chantal Jemmott
thanks!
good
thank you!
This is awesome! Thanks for making it so clear and easy to understand! đ
Thank you!
đ¤
This look beautiful! You did a wonderful job
Thank you so much!
This is really strong. The shift away from functional messaging into emotional positioning makes a huge difference here.
Weâve been seeing the same thing when building comparison and affiliate-style brands. The ones that win donât just list features, they create a feeling and a clear identity.
Thank you! I totally agree, once you move into emotional positioning, everything becomes much more distinctive and memorable.
@Chantal Jemmott I would have studied the conversion and success of the original brand and then decide how much of the original would I want to preserve in the rebranding design. And the second important consideration would have been to solve the pain points or challenge the brand is facing...
Completely agree! By understanding what was working and where the brand was constrained, it became clear we needed to move beyond functional messaging.
Love this rebrand! It gives it more of a lifestyle feeling. I love how this also feels like a great non-alcoholic choice for a beach day.
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