Rebranding Strategy for Ibiza Kombucha: A Case Study in InnovationRebranding Strategy for Ibiza Kombucha: A Case Study in Innovation
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How do you rebrand in a market where everyone says the same thing? 🧠
This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚
3 key design decisions:
1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.
2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.
3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant. Would you have kept more from the original brand, or started fresh?
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Kamilla's avatar
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Makes me want to hit the beach 😍
Samson's avatar
I love your choice of colour and mockups... Nice work
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