this is a brand identity and packaging design project for NOLA, a premium baby care brand. most baby care brands sell safety. NOLA was designed to sell something equally important — calm. the products that touch the most delicate skin deserve packaging as considered as the moments they accompany. soft botanical forms, a gentle color palette, and a packaging system designed for one-handed use — because a parent who's holding a baby usually has their hands full. for the baby. and the parent holding them. as a brand and packaging designer, this is the kind of project I love — designing not just for the product, but for the person using it in real life.