Building a brand that moves with the business. ✦ For MasBirX, I developed a visual identity aroun...Building a brand that moves with the business. ✦ For MasBirX, I developed a visual identity aroun...
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For MasBirX, I developed a visual identity around logistics, coordination, and seamless delivery, combining a bold purple visual system with a clean, modern and human-centered brand language.
The goal was to create something that feels reliable, connected, and future-ready, while still staying approachable across digital touchpoints.
From the identity and visual direction to social content and digital applications, every element was designed to make the brand feel consistent wherever it shows up.
Brand Identity • Art Direction • Visual System • Digital Branding
Really cohesive system! the purple feels bold yet human, and it comes through nicely across app, social, and photography. Only thought: the UI screens feel a bit purple-heavy, might breathe more with added white space. Great work overall!
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.