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Continental Dispatch Academy is an academy training people to become a logistics dispatcher and start a new career.
I went for a fresh, modern, and energetic direction to attract a younger demographic making serious career decisions. Combining it with colors that represent positivity, progress, momentum, credibility, and reliability.
You can check out the full case study here: CDA Case Study
this is such a thoughtful project, hats off to you!
Thank you Nicolette.
Career-change audiences are an awkward brief: modern enough that the leap feels worth making, credible enough to bet a year of your life on. Looks like the deep teal is carrying the credibility and the lime is doing all the momentum work. Was that split deliberate from the start?
Yes that split was from the start due to the industry usually going with heavy industrial branding which doesn’t resonate with young people.
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You spend 6 figures on a brand tracking agency. They spend three months "running the wave." You get a 100-page slide deck that tells you what happened in Q2 while you’re already halfway through Q3.
That’s a post-mortem, not a strategy.
We built the identity and product framing for Timelaps to represent the opposite: continuous visibility.
Research-grade data from 4,000+ consumers, flowing in real-time. No "waves", no dusty decks, just an always on dashboard that shows you if your marketing is actually landing before the budget is gone.
If you’re still waiting 90 days to see if your brand is growing, you’re flying blind.
I have to say, You leave an ipression everytime you appear in my feed. You have got great taste Daniel💪
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
New project LIVE!
Lumora Skincare – a beauty brand website designed & developed in Framer.
Lovely!
