Continental Dispatch Academy is an academy training people to become a logistics dispatcher and s...Continental Dispatch Academy is an academy training people to become a logistics dispatcher and s...
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Mario's avatar
Mario Pleshkov
pro
• Aug 26
Continental Dispatch Academy is an academy training people to become a logistics dispatcher and start a new career.
I went for a fresh, modern, and energetic direction to attract a younger demographic making serious career decisions. Combining it with colors that represent positivity, progress, momentum, credibility, and reliability.
You can check out the full case study here: CDA Case Study
Brand DesignGraphic DesignLogo Design
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Nicolette's avatar
Nicolette .
• Aug 26
this is such a thoughtful project, hats off to you!
Mario's avatar
Mario Pleshkov
pro
• Aug 26
Thank you Nicolette.
Artur's avatar
Artur Mikhov
pro
• Aug 27
Career-change audiences are an awkward brief: modern enough that the leap feels worth making, credible enough to bet a year of your life on. Looks like the deep teal is carrying the credibility and the lime is doing all the momentum work. Was that split deliberate from the start?
Mario's avatar
Mario Pleshkov
pro
• Aug 27
Yes that split was from the start due to the industry usually going with heavy industrial branding which doesn’t resonate with young people.
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