Sylken is a feminine silk footwear brand built around the balance between elegance, softness and confidence. The visual identity explores a contemporary interpretation of femininity, combining romantic elements with a refined and distinctive brand personality. A palette of soft pink and rich red brings together warmth and sophistication, while the logo pairs classic serif typography with delicate handwritten details for a more personal touch. A custom brand symbol extends the identity beyond the wordmark, creating a recognisable visual element that reinforces the brand's character across its applications.