A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.

The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.

Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.

Looks very nice welldone

Which layout is better? . . Curious which one wins? Follow along for more tests like this x.com/rightnextstep

Hero 1 shows the hero text very well but you might need to work on the Hero CTA for "join the masterclass", I will probable miss it as a key action if I was a regular user