The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.
Heyyy everyone! 💙 I’m Jala, one of the Cantina Ambassadors, and I’m excited to see what everybody creates for the Contra x Cantina Creator Challenge!
I’m kicking things off with Episode 1 of this new rom-com, Easier Said Than Dated 💋🎬 a little love, a lot of opinions, and the kind of dating advice that might have you thinking “wait… I’ve definitely been here before.” 😭
Watch the pilot and tell me...who would YOU take dating advice from? 👀
But enough about mineee 😂 I wanna see yours! Drop whatever you’ve been cooking up in the feed! 🤠
I built a six-piece collection around mustard, sage, coral and pale blue, then explored how those pieces could work together across different looks. The same palette connects the clothing, casting, styling and outdoor setting.
The campaign moves between group compositions, individual portraits and a 30-second fashion film. Architecture gives the images their structure; colour and fabric bring the movement.
My role: creative direction, collection concept, styling direction and AI-assisted image and film development.
Created with Weave, Nano Banana, Midjourney and Seedance 2.5.
Independent concept by Mauricio Pontual / MP House Studio.