Evil Fruits was a startup branding project. We had a new client approach the studio, looking for an updated brand identity. He currently only had the smile used for the rest of the logo, but wanted something that linked to One Piece, as his products were replicas of Devil Fruits from the series. I modeled the final mark after a stylized version of Luffy's Gum Gum fruit, combined with the smile we were using from our clients previous brand mark.