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What happens when the timeless idea of beauty meets science and precision?
For Aphrology, the identity began with Aphrodite and one of her most iconic representations: the Venus de Milo.
Selected curves from the sculpture were reduced and reinterpreted through the letter A, creating a symbol that works simultaneously as a monogram and a pictogram.
The result is an identity designed around two apparently opposing qualities: beauty and precision.
Aphrology | Smart Beauty Brand Identity.
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The network for creativity
Join 1.25M professional creatives like you
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SOLENE Paris is an elevated perfume house that creates fragrances that are designed to be an everyday luxury. I developed a brand identity rooted in restraint, featuring a chic wordmark, a neutral palette, and minimalist packaging.
The bottles were designed to feel less like a display piece left untouched on a shelf, and more like something you'd toss in your handbag and cherish as part of your everyday routine. Texture and natural image shots were incorporated to make the brand feel human, effortless, chic, and lived-in. The result is a brand that feels quietly luxurious and entirely timeless. SOLENE's fragrances are the kind of staple that belong in your everyday life, not just on display.
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so nice
Wow! So beautiful and professional work!👌
New website 🎉
The old one had been bothering me for a while. A lot has evolved since then and it just wasn't reflecting my work, my vision or my services the way they deserve. Built something that actually does. Still adding new projects as we go.
Also a brand refresh, but that's a conversation for another day. 😂
What makes you stay on a creative's website past the first scroll?
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