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Taste Test
Two Italian kitchens. Two completely different nights.
One is fire and drama, spicy rigatoni, deep reds, the kind of dish that demands attention.
The other is warmth and calm, fresh tagliatelle, soft light, a slow dinner that feels like home.
Same love for pasta. Opposite personalities.
So which table are you pulling up a chair to tonight 👇
#branddesign #fooddesign #visualidentity
6 voted
60%
4 voted
40%
10 votes
Closed
"Fire and drama" vs "warmth and calm" as the whole creative brief for two menus is such a clean way to differentiate sister restaurants. Did the clients come to you with that emotional contrast already defined, or did that come out of your discovery process with them?
Both looks great
i love the homey feeling of casa luno!
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Design B
Doce Recheio is an artisanal cookie brand created to turn simple moments into sweet little pauses. Its purpose is to offer generous, flavorful products full of personality — an experience that blends affection, playfulness, and the immediate pleasure of biting into a warm cookie.
To express this essence, I developed a vibrant, light, and charismatic visual identity, based on organic shapes, fluid illustrations, and intense colors that translate a sense of joy and the “delicious mess” of a kitchen in action. The visual system was designed to be both versatile and striking, ensuring strong presence at points of sale as well as in on-the-go consumption moments.
The project included the creation of a complete packaging system: takeaway bags for immediate consumption, stickers for individual cookies, boxes for kits, menus, and social media assets. Each piece was designed to reinforce the brand’s sensory appeal and its sense of closeness — highlighting the artisanal touch, light humor, and welcoming visuals that invite consumers to indulge in a small, flavorful break.
The brand strategy was guided by three pillars:
• Visual joy: bold colors to create instant impact and enhance memorability.
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• Sensory experience: packaging and applications that emphasize texture, warmth, aroma, and the ritual of enjoying a cookie.
The result is a lively visual universe that expands the personality of Doce Recheio and strengthens its presence at every consumer touchpoint, valuing both aesthetics and the overall brand experience.
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