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I recently worked with the amazing brand Grover’s Lane, crafting dog beds inspired by mid-century design, the kind you’ll want in your home even if you don’t have a dog.
i adore this case study, omigosh. makes me want to splurge for both of my furbabes.
🔥🔥🔥🔥
This is sick 🔥
Awesome! ❤️
Wow I love it Elsa, greatt job !! 🎉
Thanks!!!
Mid-century dog beds is such a fun brief, it doesn't scream 'pet product' at all. Was the merch, like that sweatshirt, part of the original scope, or something that came later once the brand direction landed?
Totally! The merch idea was mine for the brand, and I really hope she gets around to making it one day.
Love the idea of dog beds that actually feel like part of the home. The mid-century direction fits that concept really well.
Looks amazing
love the scrapbook textures u used here, nice project
Love it!
This is brilliant. The way you made dog beds desirable even for non-dog owners is top-tier positioning. Saved for inspiration
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