A Look Back at Some of My Favourite Creative Work from 2026

Resort Spa Promotion: A New Year spa promotion designed to drive both in-house and external bookings. The creative was adapted across multiple touchpoints, including lobby screens, printed lobby materials and social media, particularly Meta Stories, with a QR code creating a direct path to the spa menu.

Resort Tennis Carousel: A continuous, scroll-shot-style Instagram carousel designed to showcase the resort’s racket-sport facilities through captivating, playful storytelling. The continuous visual flow, unexpected crops and oversized details turn a straightforward amenity feature into an engaging social experience.

Peau Skincare Brand Concept: I created a mock skincare and beauty brand from scratch and named it after the French word for “skin.” Peau was developed as a complete brand concept spanning essential skincare rituals, including moisturizers, body butters and SPF, and shaped around a refined yet playful personality, with a bright, airy visual identity inspired by coastal wellness, with the brand world carried consistently across the range.