Kejambi Design Studio is an interior design studio specializing in organic modern, Japandi, and W...Kejambi Design Studio is an interior design studio specializing in organic modern, Japandi, and W...
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Kejambi Design Studio is an interior design studio specializing in organic modern, Japandi, and Wabi-Sabi aesthetics. The goal of this project was to create a complete, elevated brand identity system that reflects warmth, craftsmanship, and architectural simplicity.
Developed a cohesive visual identity that bridges natural, handcrafted shapes with refined architectural structure. The identity system works seamlessly across digital platforms, print touchpoints, and physical spatial signage.
Key Deliverables Included in This System:
Primary Logo & Icon Suite:
Created a custom, soft-edged house silhouette integrated with a subtle "K" cutout. To ensure adaptability across all brand touchpoints, developed a full suite of primary logos, submarks, and icon marks optimized for both dark (#5b4d4c) and light (#e3d5cd) backgrounds.
Editorial Typography System:
Paired Jost (a clean, geometric sans-serif for modern headers and logos) with EB Garamond (a timeless, editorial serif for body copy and brand messaging) to give the studio a sophisticated, high-end magazine aesthetic.
Earthy Neutral Color Palette:
Curated a warm, grounded color palette consisting of Charcoal Brown (#5b4d4c), Soft Beige (#e3d5cd), Warm Taupe (#ad9c92), and Off-Black (#1b1b1b) to evoke tranquility, luxury, and organic materials.
Spatial Mockups:
Designed spatial mockups showcasing how the brand mark translates into physical studio signage, wall plaques, and interior environments.
The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.