Celvana brand identity & packaging for a red light therapy brand launching in the US.
The category is crowded with identical, unbranded panels. Celvana sells precision, so the brand had to look like medical equipment you can trust: clinical, exact and professional.
Brand identity case study
Packaging case study
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.
Love this MORA identity! 🍦 The bold typography against the creamy tones is such a perfect balance - feels artisanal yet playful. The flavor-inspired packaging with the watercolor smears for cloud vanilla / berry veil is a really nice touch, makes each scoop feel special as you...