Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.

This concept is so strong! Nothing rots in salt — love the story and how you built the whole brand around one idea. Visuals are stunning, super minimal and premium. Can't wait for the full case study!

Nothing rots in salt” is such a strong creative concept.

Building the whole identity from salt crystals with no moodboards is a bold way to work. Does the mark hold up at small sizes?

The emotion in the imagery stands out particularly for a skincare brand.

That's really professional photography 🎉🎉

Putting a skincare brand in a salt flat is a bold setting and it pays off. The crystallized look makes the whole identity feel distinct.

Excellent!