I built the symbol from the letters M, U and F, drawn as one continuous line. The M's arches flow into the U and the F's arms reach out to the right, giving a sense of upward movement that fits the "Up" in the name.
Bold red adds energy, and black keeps it strong and grounded. The result is a simple, scalable mark that works at any size.
Exploring two visual directions for Eunoia, a mental health & psychiatry brand.
Direction 01 - Warm peach, orange and soft pink tones for a calm, human and comforting feel.
Direction 02 - Lime and periwinkle tones for a fresher, more optimistic and contemporary expression.