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Recently completed a new web design concept — from visual direction to full technical implementation.
Looking good is no longer enough. My process starts by digging into the client's business: identifying their real strengths, studying competitors, and finding the unique angle that makes them stand out — then translating that into a digital product that builds trust and drives action.
Whether it's a landing page, a full website, or a brand's digital presence, the goal stays the same: turn a business's strengths into a reason customers choose them.
That's why I design through a marketing lens, not just a visual one — because the brands that win today aren't the ones that just look good. They're the ones that convert.
#ui #uidesign #webdesign #userinterface #userexperience
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Designed the landing page UI for Agent OS — a next-generation AI platform that helps art directors, designers, and studios streamline their generative workflows.
B2B AI tools often fall into the same trap — they look like overly complex, highly technical dashboards. The goal was to build an interface that actually appeals to creative professionals, balancing advanced AI capabilities with a premium, highly aesthetic visual language.
An editorial art direction that blends modern sans-serif fonts with elegant serif italics, paired with striking, organic floral visuals. I used a glassmorphic chat overlay to showcase the AI's prompt-to-image generation feature directly in context. It proves that generative tools can feel deeply human, inspiring, and beautiful rather than purely functional.
What's in the interface:
— Contextual glassmorphic chat overlay
— High-contrast editorial typography system
— Seamless blend of organic photography and precise UI elements
— Clean, conversion-optimized top navigation
The process:
— Midjourney: Generated the vivid, high-fashion floral photography and campaign assets.
— Jitter:Crafted the smooth UI motion and interactions for the floating chat interface.
— Figma: Designed the entire layout, typography, and UI system.
A case in making artificial intelligence feel like a creative partner, not just a software tool.
stunning work, the animations flow so well!
Building my own product, I keep doing the exact thing I warn founders about.
Made a splash animation I loved. Watched it on a real device and it dragged. Told founders a hundred times: the first impression is a budget you spend in two seconds.
The advice I give for a living is the advice I have to force myself to take.
Is that the real preview? So brrright! 😉
Built my new portfolio with Figma and Lovable.
I wanted it to feel very internet-native, so I added things like personalized cursors and the ability to see other people in the shared file — leaning into that chronically-online, always-in-a-design-tool feeling 🙃
I also wanted the site to share a little more of who I am beyond the work, with personal photos, a notebook for thoughts, and a running list of things I’m reading and watching.
Such a unique experience, amazing work!