pro
built an interactive game—forage, where you can search for crystals in the forest with figma make!
check out the link below to try it for yourself!
https://trance-fresh-36192795.figma.site
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Experimenting with generative workflows and interactive experiences.
Created this concept to explore how AI-generated visuals could live inside digital products. Excited to see what emerges as design, technology, and creativity continue blurring together.
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I led end-to-end redesign of Life Time's on demand video library — a feature used by 800K+ members. The library was scaling rapidly with no navigation structure. I ran user research, competitive analysis, and designed two versions: a no-dev solution using existing components, and a full filter system that shipped with the rebrand.
The briefs were fast and the constraints were real. My job was to design something that worked immediately and could evolve — without waiting for the rebrand to land, but also working with creative when it did.
200+ videos catalogued
20+ user interviews
9 filter dimensions shipped
800K+ members impacted
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I was the in-house designer at a strategic communications and investor relations firm — partnering directly with managing directors, VPs, associates, partners, and clients to support companies navigating high-stakes moments: M&A announcements, shareholder activism, reputation challenges, and major transactions.
The briefs were fast and the guidance was often minimal. My job was to translate complex financial and corporate narratives into clear, credible visual communications — quickly and consistently across every format. For website projects I also managed a small team of freelance developers, overseeing execution from design through delivery.
Over the course of a year I delivered 40+ projects across investor decks, infographics, social content, websites, print, and events.
Due to confidentiality agreements, the original work cannot be shared. All visuals shown are original reconstructions that represent the scope and quality of that engagement.
40+ total deliverables 20+ investor decks 12 months 1 designer
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l.ai.c. was already being built when I joined. Engineering had moved fast — but no one had defined what the AI should say, how it should think, or why members would use it.
I went back to the beginning. Interviewed the concierge team, mapped the most repeated questions, and designed the full conversation routing — what l.ai.c. could answer, what it couldn't, and where to send users when it hit its limit.
Every dead end became a pathway. Every question became a conversion opportunity.
Concierge load reduced, 800K+ members, live in the LT app
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