Almost two years ago, I started shaping the visual identity of my own studio.

Time flies. Couldn't be happier with what we've built so far, and what's next!

The eye motif carrying through every project instead of just the logo is what makes the studio's own identity actually recognizable, most agencies never bother applying their brand to themselves that consistently.

Mirage is a template, and that flips the usual problem.

A client site is designed around known content: their headline, their logos, their numbers. A template has to survive content I'll never see. Someone else's headline runs two lines instead of one, their logo lockups arrive in six different aspect ratios, their stats aren't three neat figures. So every section is built to hold at the worst plausible fill, not the best one.

The name did the art direction: a dune gradient that burns off into darkness as you scroll. Designed in Figma, reel cut in Jitter, should be released at Framer.

Outstanding !