Oyster-Inspired Visual Identity for Coastal Catch Bar & RestoOyster-Inspired Visual Identity for Coastal Catch Bar & Resto
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COASTAL CATCH — Bar & Resto
The visual identity for Coastal Catch began with a single oyster shell. Drawn in the style of a natural history engraving, it evokes a small oyster bar on the French Atlantic coast. A deep navy serif wordmark sits beneath the shell, while Place by the sea reads like a handwritten note.
The shell takes a different form at the table. Its irregular outline shapes the coasters, its fine ridges trace the rim of an ivory plate, and its curves reappear in blue embroidery on linen. Across the menus, tableware, and packaging, sea blue and warm ivory tie these details together.
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Ashar's avatar
Starting from a single oyster shell and letting it shape everything at the table is a strong idea, Maya. The shell moving from the coasters to the rim of the plate and then into blue embroidery on the linen makes the identity feel like one continuous thought rather than a set of...
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