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The anatomy of a high-converting luxury asset.
Most heritage brands bleed their acquisition budget on wide-angle lifestyle shots that fail to communicate physical value on a mobile screen.
To capture premium intent, the creative direction must act as a technical schematic.
This is a speculative framework exploring how to engineer zero-friction conversions through tactile contrast, foveal fixation points, and structural integrity.
Aesthetics do not lower Customer Acquisition Cost. Visual engineering does.
#GrowthArchitecture #CreativeDirection #PerformanceMedia #DTCBrands
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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20K for design?” No.
$20K is not for design. It’s for fixing decisions that are already costing you money.
Because the problem isn’t UI. The problem is: users don’t reach the value onboarding doesn’t convert flows break motivation the product isn’t generating revenue, even though it could
We’ve had cases where redesigning onboarding increased conversion by +40%. You’re not paying for screens. You’re paying for your product to start working. And yes - it’s not for everyone.
If you want to understand where your product is losing money - you can book a strategic session here: 👉 https://contra.com/s/k6qZgFA2-mobile-app-ui-ux-design-audit-and-growth-strategy-for-mobile-app
🔖 Tags
#mobileappdesign #uxdesign #productdesign #growthdesign #uxstrategy #mobileux #appdesign #conversionrate #retention #onboarding #startupdesign #saasdesign #figmadesign #uidesign #productgrowth #userexperience #uxaudit #designstrategy #appgrowth #uxui #asol_design
some clients just have an attitude, don't they? hahaha
Bad Bun is a burger joint with a rebellious streak. Not your average takeaway — it's the place you go before the party, after the party, and sometimes instead of the party. The ask was to create a brand that felt bold, unapologetic and made to be seen. Something playful and confident, with just enough chaos to feel authentic. The kind of branding people instantly recognise — and want to be part of.
The approach:
I came at it from the culture first. Bad Bun isn't just food — it's a mood, a crowd, a late-night energy. So the brand had to live beyond the logo. I developed a full visual world built around that personality: a tone of voice that's got attitude without trying too hard, a visual system that's deliberately a little unruly, and a character-driven illustration language that shows up consistently across every surface. The packaging talks back. The menu reads like a playlist. The merch is something people actually want to wear. Every touchpoint was designed to feel like it belongs to a place worth talking about.
Deliverables: Brand strategy · Visual identity · Tone of voice · Packaging design · Menu design · Merch · Environmental graphics
Obsessed. I'd eat there every day with graphics like that 🙌
ROULÉ is a Parisian-inspired crêperie built around one simple obsession: the perfectly rolled crêpe. The challenge was to create a brand that felt effortlessly cool, design-forward, and rooted in French street food culture — without feeling like a pastiche. A brand that earns its place on a billboard, a cobalt awning, a street sign, a takeaway box, and a scallop-edged menu card — all with the same quiet confidence.
Beautiful 🤍
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