How much can you remove before an idea disappears?

The Aphrology mark started with the Venus de Milo.

I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.

The final symbol lives between recognition and abstraction.

Aphrodite → A → Aphrology.

Lovely work Lorenzo! 🚀

Vetti brand identity is out.

Smart health collar for dogs. The brief: make it feel like something you'd hand a life to. Not a gadget. Not a clinic.

Worked under @Daniel G Bright and @Bright Studios — they built the strategy, I built the system.

Trail mark. Roobert. #FF4E06. One typeface, two weights, no exceptions.

The emotion comes from the animal. The information comes from the technology.

Check it out

Clean design 😍