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Tlahuilli is a self-initiated brand identity project for a boutique hotel in Tepoztlán, Morelos — a region known for it's landscape and spiritual draw. The brief called for a visual system that felt rooted in place without relying on regional clichés.
The identity spans logo design, typography system, and guest-facing print collateral including key card holders, door hangers, welcome cards, and business cards alongside a Squarespace website designed to convert browsers into reservations. Every touchpoint was designed to hold together as a system — the same logic applied whether a guest is reading a website or picking up a door hanger.
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Throwback: OFF GRID. A premium retreat with no phones, no signal, no noise. Just concrete, silence, and 12 hours of nothing.
Brand identity, campaign, objects, environments.
OG ⤙ 01
NICE HUMANS
Making automation feel human.
Context
Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.
The challenge
The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.
The approach
Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.
The outcome
A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.
Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏
My entry for the Designer Briefs: a brand identity and label system for Lätt, a Stockholm label bringing a light, romantic touch to modern tailoring. Silk, sheer knits and suiting made to be worn lightly.
The idea is "Tailoring, softened," and it runs through every touchpoint. A script wordmark is embossed blind into the hang tag and the shopping bag. A woven neck label is sewn loosely into the lining, and a satin care tag carries bilingual Swedish/English care instructions in a typewriter-style mono. Packaging is tissue, lace and frayed silk ribbon: "Wrapped lightly. Opened slowly." The visual world is built from fabric scans and phone snapshots, so it feels tactile and real.
I loved this project so much, what do you think? I would love to hear the feedback of the community!
Love this!